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Websites for restaurants, cafes and pubs

The menu, the hours and a way to book, easy to find on a phone, so people walk in instead of ringing to ask.

Most people find a restaurant, cafe or pub the same way: on their phone, often already in town, looking for somewhere to eat tonight. They want the menu, the opening hours, where you are and whether they can book. If the site makes them hunt for any of that, they ring you in the middle of service or they go down the road.

I build sites that answer those questions fast. I’m Matt, I run Your Mate Agency out of Mallacoota, and I built the site for Scallywags Mallacoota, which had 5,628 clicks from Google search in the 12 months to 24 September 2026.

Where a hospitality site loses people

The menu is a PDF that takes an age to open on a phone, or a photo of the blackboard from two summers ago. The hours on the site don’t match the hours on Google. The booking button goes to a page that says to ring. None of it looks like much from behind the counter, but each one is a customer who gives up and picks somewhere else.

The other half is being found at all. When someone searches for somewhere to eat in your town, Google has to know what you are, where you are and that you’re open. A properly built site, backed by a Google Business Profile that says the same thing, is how you end up in that list.

Scallywags Mallacoota

Scallywags is a restaurant and venue in Mallacoota, and I built its website. It’s where people land when they search Google for somewhere to eat in town, and Search Console shows how often that happens.

  • 5,628clicks from Google search in the 12 months to 24 September 2026
  • 4.3average position in Google across the searches it showed up for

Both numbers are from Google Search Console, searches in Australia. The rebuild is written up in the Scallywags case study.

Sue’s Bribes

Selling things online is a different job. For Sue’s Bribes, a clothing and gift shop in Mallacoota, I built an online shop into the site that takes card payments through Stripe, so orders arrive already paid for. It’s written up in the Sue’s Bribes case study.

Matt's been an absolute game-changer for Scallywags. He built us a complete digital system from scratch. The bloke just gets it. Explained everything in plain English, and made it dead simple for me to manage from my phone, and nothing is too much trouble. What tops it off for me is when I ring, I talk to Matt, not a call center.

Grant Shorland Scallywags Mallacoota

What goes on a restaurant site

A cafe, a pub and a dinner-only restaurant each need slightly different things, but most of the work is done by the same short list.

  • The menu as a real page, not a PDF, so it opens straight away on a phone and Google can read it, set up so changing a dish or a price is a quick job.
  • Opening hours, the address and a map near the top, matching your Google Business Profile, so nobody turns up to a locked door.
  • A way to book a table, whether that’s the booking system you already use or a simple request form. If you’re walk-ins only, the site says so.
  • Photos of your actual food, your room and your view, not stock shots of someone else’s pasta.
  • Functions, events and specials on a page you can update, so the site shows this week and not last season.
  • If you sell anything to take home or post out, an online shop with card payments, the way Sue’s Bribes takes orders through Stripe.

All of it built for a phone first, because that’s what people are holding when they decide where to eat.

How the build runs

It fits around service. You don’t need to close for a day to get a new site.

  1. We have a chat about the place: what you serve, when you’re flat out, how people book now and what they keep ringing to ask. Thirty minutes, no jargon.
  2. I build the site around those questions, with the menu, hours, photos and bookings done first, and send you a link to go through on your phone.
  3. You tell me what’s wrong, I fix it, and it goes live. I also check your Google Business Profile says the same thing as the site.
  4. After launch the menu and specials are yours to change. When something bigger needs doing, you ring me, not a call centre.

What it costs

A fixed price, agreed before I start, and that’s what you pay. Rebuilding a site that’s structurally fine starts at $3,000, a redesign runs $3,500 to $10,000, and a fresh build from nothing is $4,000 to $15,000, all plus GST. What moves it is mostly page count and add-ons like bookings or an online shop. The full breakdown is on the pricing page, with no lock-in contracts.

Questions I get asked

Should my menu be a PDF?

Not if you can help it. A PDF is slow to open on a phone, fiddly to read on a small screen, and harder for Google to make sense of. A menu built as a normal page loads straight away, reads properly on a phone, and is quick to update when a dish or a price changes.

Can people book a table through the site?

Yes. If you already use a booking system, I put it on the site where people expect to find it. If you don’t, a simple booking request form can do the job. If you’re walk-ins only, the site says so clearly, so nobody rings to ask.

Can I sell things online as well?

Yes. Sue’s Bribes, a clothing and gift shop in Mallacoota, has an online shop built into its site that takes card payments through Stripe, so orders arrive already paid for. The same kind of setup works for things like gift vouchers or products you post out.

Will a new site bring more people in from Google?

It helps, but it isn’t magic. Google needs to know what you are, where you are and when you’re open, and a well-built site that matches your Google Business Profile gives it that. Scallywags had 5,628 clicks from Google search in the 12 months to 24 September 2026, at an average position of 4.3. What’s realistic for you depends on your town and who you’re up against, and I’ll tell you that straight.

Can I update the menu and specials myself?

Yes. I set it up so the everyday changes, like a new dish, a new price or this week’s specials, are something you can do yourself from your phone. Anything bigger, you ring me.

Do you only work with places in Mallacoota?

No. I’m based in Mallacoota and Scallywags is a local job, but I build for restaurants, cafes and pubs across Gippsland and regional Victoria. Most of the work runs over the phone and email.

See your new homepage before you pay a cent

Send me your business name, what you serve and your town. Within 48 hours you get a mockup of your new homepage and a fixed price, on a private link.

It uses your real photos, phone number and colours, carries a “concept by Your Mate Agency” banner, and nothing on it is made up. No obligation. I take the first 10 businesses a month.

Get a free mockup

Or just have a chat

Thirty minutes on the phone and I’ll tell you straight what your site needs and roughly what it’d cost. If your Google listing is already doing the job and a new site wouldn’t change much, you’ll hear that too. You talk to me, not a call centre.

Book a chat