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FAQ

Straight answers.

The questions I get most often, answered properly.

Depends on where you're starting from and how big the job is. A rebuild of a site that's structurally fine starts at $3,000. A redesign, new look and new structure, runs $3,500 to $10,000. A fresh build from nothing is $4,000 to $15,000, because there's more groundwork: structure, copy, photos, the lot.

What moves the number is mostly page count and add-ons: booking systems, e-commerce, custom features, anything that needs building rather than just designing. Those ranges cover most jobs I do, but they're not a ceiling. A big site with a lot of moving parts costs more, and I'll tell you that in the first chat rather than after you've signed something.

Whatever the job, I give you a fixed price before I start, and that's the price you pay. All prices are plus GST.

Most rebuilds land in 3 to 5 weeks. A fresh build is more like 6 to 8, because there's more groundwork: structure, copy, photos, the lot.

What stretches it is usually waiting on photos and content from your end. If you've got those ready to go, we'll be at the quick end.

Yes. I build on platforms that are easy to update yourself: usually a clean CMS or static site with simple editing. I’ll walk you through how to make changes after launch, or you can pay me to handle it ongoing if you’d prefer. And it’s worth using. See how a blog still helps small business SEO in 2026.

I’ll set up hosting on platforms I trust (Vercel, Cloudflare, Netlify) and walk you through it. Most clients pay hosting directly to keep things transparent. You own everything. Solid hosting also keeps your site fast, which matters for rankings. More in what SEO is actually worth paying for.

Local SEO is about getting found by people in your area searching for what you offer. It’s a mix of your Google Business Profile, your website content, reviews, and local citations. For regional businesses, it’s usually the biggest opportunity to win local customers. For the full plain-English rundown, read what local SEO is and how it works for Australian businesses, or see how I help with SEO.

For national SEO, usually 3 to 6 months to see meaningful movement. In a low-competition regional area, local SEO usually starts moving in 2 to 4 weeks, and you'll see steady results in 2 to 3 months. More competitive markets take longer. Google needs time to crawl, index, and reward changes, and I’ll set realistic expectations upfront and show you progress monthly. Full month-by-month breakdown in how long local SEO takes, and whether the spend stacks up in is SEO worth paying for.

Yes, if you’re a local business. Google Business Profile is free, and it’s how most local customers find you. I’ll set yours up properly or fix what’s there. Reviews are half the battle. Here’s how to get more Google reviews.

It starts with a chat, usually 30 minutes, to understand your business, your goals, and what you actually need. From there I’ll send a written proposal with a fixed quote. Once approved, I move into design, build, content, and launch. Most rebuilds land in 3 to 5 weeks. A fresh build is more like 6 to 8, because there's more groundwork: structure, copy, photos, the lot. If budget’s the holdup, the 2026 business grants guide covers funding that can help. Start with a chat.

However works for you: email, phone, Slack, or in person if you’re in East Gippsland. I’ll check in regularly with progress updates. You won’t be left wondering what’s happening. I’m big on tools that keep things moving, the same reason I rate these AI tools that actually save small businesses time.

That’s fine. That’s what the first chat is for. I’ll ask the right questions to figure out what you actually need. Often that’s different from what you think you need. A good starting point is how customers actually find local businesses now. Get in touch and I’ll help you work it out.

Yes. Standard split is 50% upfront and 50% at launch. For bigger projects I can do 3 or 4 instalments, just ask. If your cash flow runs seasonal, you’re not alone, and we can work the payments around it.

Everything agreed upfront. Design, build, content help, basic SEO setup, launch, and post-launch support for 30 days. No hidden fees, no surprise invoices. The SEO setup covers the groundwork from what local SEO is and how it works. More on what I offer.

Post-launch I include 30 days of fixes and questions at no charge. After that, ongoing support is either ad-hoc (hourly) or on a monthly retainer if you want regular updates. Plenty of clients put a retainer to work through the quieter months.

You get 30 days of free fixes and questions. After that, I’m still here whenever you need me. I just charge for it. Most clients prefer a small monthly retainer for peace of mind. Worth knowing: search itself keeps shifting. Read why Google is changing and what it means for your business.

Within 24 hours on weekdays, usually faster. Urgent issues (site down, broken bookings) get same-day attention regardless. Quick responses matter with customers too, especially handling and growing your Google reviews.

Yes, I work with regional businesses across Victoria. My focus is regional, not metro. If you’re a small business in a regional town anywhere in Victoria, I’m probably a good fit. Most of what I write applies anywhere regional, like SEO for tradies in Gippsland. Drop me a line.

I’m one person. You deal directly with me, not an account manager. I keep prices fair, work in plain English, and stick around after launch. It’s not for everyone, but if you want straight talk and a proper job, it works. More about me.

Because that’s what I want to be: your mate in digital. Not a corporation. Not a faceless agency. Someone who picks up the phone, gives you straight advice, and actually cares whether your business succeeds. For a taste of the straight talk, read how AI is changing the way customers find local businesses.