Pricing

Most agencies won’t put a price on their work until they’ve had you on three calls. Here’s mine upfront, websites and SEO both. These are real numbers, and the price I quote before we start is the price you pay. All prices are plus GST.

Websites

$3,000+to rebuild. A redesign or a fresh build goes up from there.

Depends on where you're starting from and how big the job is. A rebuild of a site that's structurally fine starts at $3,000. A redesign, new look and new structure, runs $3,500 to $10,000. A fresh build from nothing is $4,000 to $15,000, because there's more groundwork: structure, copy, photos, the lot.

What moves the number is mostly page count and add-ons: booking systems, e-commerce, custom features, anything that needs building rather than just designing. Those ranges cover most jobs I do, but they're not a ceiling. A big site with a lot of moving parts costs more, and I'll tell you that in the first chat rather than after you've signed something.

Whatever the job, I give you a fixed price before I start, and that's the price you pay. All prices are plus GST.

The SEO deal: I fix it, then I teach you to run it

Traditional agencies stay useful by keeping you in the dark. I do the opposite. Over six months I do the heavy lifting to get your business ranking on Google, and I show you exactly how I did it in plain English as we go. When the six months are up, you’ll have the knowledge and the tools to run it yourself if you want to.

No lock-in contract. No hostage situation. If you finish the six months and never pay me again, the job worked.

Most of the businesses I run this for are local trades. If that’s you, the SEO for tradies page walks through exactly how this works for your trade.

This is what my local SEO in Gippsland service costs, laid out in full.

The 6-month local SEO program

$1,200a month for most local businesses.

$1,800a month if you’re in a genuinely competitive industry or targeting multiple towns. I’ll tell you straight which one you are before we start.

Here’s what actually happens:

Month 1: Clean-up and foundations.
I audit and fix the technical problems slowing your site down, and get your Google Business Profile set up so Google actually knows what you do. You get a short plain-English video showing what was broken and how I fixed it.
Months 2 and 3: Building your footprint.
I map the searches locals actually type, get your business details consistent across the directories that matter, and rework your core pages to match real search terms. This is also when I hand over my framework for getting Google reviews without being annoying, because reviews take months to compound and the earlier you start, the better month 6 looks.
Months 4 and 5: Content and momentum.
Targeted local content goes up on your site and your Google listing stays active with updates and photos. Your monthly report is a short video or email showing how calls and clicks are tracking.
Month 6: Handover.
Final tune-ups and a full review of the six months. Then the handover kit: a short checklist and a couple of videos made for your business, showing how to keep it ticking over in about 30 minutes a month.

The one-off SEO audit

$850flat.

For the owner who wants to do it themselves but doesn’t know where to start. I dig into your website health, your Google Business Profile, and the three local competitors beating you. You get a plain-English report with five to seven specific tasks in priority order. Things like “change your homepage heading from Welcome To Our Website to Plumber Bairnsdale.” The 50-page automated printout other agencies send you goes straight in a drawer, so I don’t write one.

If you later decide you’d rather I did the work, the $850 comes off the first month of the retainer.

Add-on: automated review collection

$500flat setup.

Scallywags Seafood Bar in Mallacoota has over 100 Google reviews at 4.6 stars. Nobody there begs for them at the counter. A system messages customers a direct review link after their visit, automatically, while Grant gets on with running a restaurant.

I connect your booking system, POS or invoicing software to send a short, personal-sounding message at the right time with a one-click review link. It runs in the background forever. Reviews are one of the strongest local ranking signals there is, and this is the set-and-forget way to grow them.

After the six months

$350a month, optional.

Some owners take the handover kit and run it themselves. Good on them, that’s the point. Others would rather pay me to keep doing it. This covers keeping your Google listing active, watching your rankings, fixing whatever breaks, and the same plain-English monthly summary. If a month comes where there’s nothing worth doing, I’ll tell you.

Two questions everyone asks

How long does SEO take to work?

For local SEO, real results usually show in 2 to 3 months, which is why the program runs for six: enough time to build it, prove it, and hand it over. I’ve written a full month-by-month breakdown in How long does SEO take?.

Is SEO worth it for a small business?

If your customers search for what you do, yes. If they don’t, I’ll tell you that in the first chat and save you the money. The maths worth running is simple: what one new customer is worth to you, against what six months of SEO costs.

Matt's been an absolute game-changer for Scallywags. He built us a complete digital system from scratch. The bloke just gets it. Explained everything in plain English, and made it dead simple for me to manage from my phone, and nothing is too much trouble. What tops it off for me is when I ring, I talk to Matt, not a call center. If you're a regional business and looking for no bull shit digital stuff, Matt's your guy.
Grant Shorland Scallywags Mallacoota

Not sure which one you need?

Book a chat and I’ll tell you straight, including if the answer is “you don’t need me yet.”

Book a chat