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Service

Know what's actually working.

Clean analytics setup that tells you what matters. No drowning in dashboards, no vanity metrics, just the numbers that move your business.

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Analytics, Your Mate Agency

The approach

Numbers thatmean something.

Most small businesses either have no tracking, or 47 dashboards nobody reads. There's a better middle ground.

  1. Audit

    I review what you're tracking now and what's actually useful.

  2. Setup

    Clean Plausible or GA4 install, no cookie banners, fast and private.

  3. Define

    I pin down the 3-5 metrics that actually matter for your business.

  4. Report

    Monthly summary in plain English: what's working, what's not, what's next.

Analytics done simply.

  • Privacy-friendly tracking

    Plausible setup, no cookie banner required.

  • Goal tracking

    Calls, forms, bookings: the actions that matter.

  • Plain-English reports

    Monthly summaries that make sense.

  • Dashboard access

    Live data when you want it, never required.

  • Conversion insights

    Where leads come from, what converts, what doesn't.

  • No vanity metrics

    I report on what drives revenue, not what looks impressive.

FAQ Preview

Common questions.Straight answers.

Plausible for most small businesses. It's privacy-friendly, no cookie banner required, and much easier to read. GA4 if you specifically need its deeper data or are running paid ads at scale.

Usually one of three things: nothing's tracked properly, too much is tracked and nothing's actionable, or the reports are full of vanity metrics that don't drive decisions. I strip it back to what actually matters.

No. The monthly report I send is plain English: what's working, what's not, what's next. The dashboard is there if you want to look, but you never have to.

Tightly. Analytics shows what's converting. SEO and GBP bring traffic. Together they show whether your visibility work is actually turning into customers. Most small businesses optimise for one without seeing the whole picture.

Yes, but I'd push back. Weekly reports become noise. Monthly is enough to see real trends without overreacting to a quiet Tuesday.

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