The Local Setup

The websites city agencies won't build.

Done-for-you website, Google Business Profile, local SEO, reviews and ongoing updates — for regional businesses across the Sapphire Coast and East Gippsland. From $199/pm, custom quoted after a free 2-minute Health Check.

Run my Health Check See what's included

Regional businesses get the worst of both worlds.

City agencies charge $5K minimum and don't pick up the phone. The "free website" tools leave you with a page that nobody can find. And the IT person who built your cousin's site in 2019 isn't returning calls.

You don't need another agency. You need someone local who'll actually show up — and a setup that does the work whether they're at the desk or not.

That's The Local Setup.

Everything a regional business actually needs.

A website that converts

Custom-built, fast, mobile-first, written in plain English. No templates that look like everyone else's.

Google Business Profile, sorted

Optimised, posted to weekly, kept current. Most regional businesses have GBPs that haven't been touched in years. Yours will be the exception.

Reviews on autopilot

Customer fills out your contact form, gets routed to leave you a Google review. Bad reviews replied to within 24 hours, in your voice.

Local SEO that actually works

Plausible analytics, Google Search Console, monthly report. You'll see which searches bring people in and what's converting.

Ongoing updates included

New menu? New service? New photos? You message me, it gets done. No "scope creep" emails.

One client per industry per town

I won't take on your competitor. If you're in, they're locked out.

Not every business gets in.

The Local Setup is built for regional small businesses who genuinely benefit from being found locally — accommodation, hospitality, trades, tourism, retail, services. It's not for everyone.

Before we talk pricing, I run a free 2-minute Health Check on your business. It looks at:

If you qualify, I'll send a custom quote (starting from $199/pm) and we'll go from there. If you don't, I'll tell you exactly why and what to fix first.

Either way, you walk away knowing where you stand.

Run my Health Check (2 minutes)

Four steps. No mystery.

01

Health Check. 2-minute online assessment. Free. You get a score and a straight answer about whether you qualify.

02

Custom quote. If you're a fit, I send your monthly price (starting from $199/pm) and we lock in your industry-and-town exclusivity.

03

Build. You fill out a quick questionnaire. I build the site, set up your GBP, wire up your reviews. Approved by you at every stage. Live in 2-3 weeks.

04

Ongoing. Updates, posts, reports, replies. You run your business. I handle the online side.

Honest about the fit.

This is for you if:

  • You run a regional business in the Sapphire Coast, East Gippsland, or surrounding areas
  • You want to be found locally and convert that into bookings, customers, foot traffic
  • You'd rather pay one person who picks up the phone than an agency you've never met
  • You're tired of "doing it yourself" or asking your nephew

This isn't for you if:

  • You need a complex e-commerce platform with hundreds of SKUs
  • You're targeting a national audience and need national SEO firepower
  • You want the cheapest option (this isn't it)
  • A competitor in your industry-and-town is already a client of mine (sorry — exclusivity is non-negotiable)

Starting from $199/pm.

Custom quoted after your Health Check. Pricing is based on your industry, the scope of your build, and what your business actually needs — not a one-size-fits-all package.

What's locked:

Run my Health Check to get your quote

Built by your mate.

I'm Matt Rowlands. I run Your Mate Agency from Mallacoota. I've spent the last few years building websites and online presence for regional businesses across East Gippsland and the Sapphire Coast — cafés, motels, tradies, tourism operators.

I know what works in regional Australia because I live here. I know your customer searches for your business at 9pm from a caravan park, not at 9am from a Melbourne office.

You'll get my mobile. I'll pick up. That's the whole pitch.

Find out if you qualify.

2 minutes. Free. No sales call.

Run my Health Check